Growing the numbers has been our strategy for a long time. In addition to pursuing our aggressive business development agenda, our strategic approach includes various distribution initiatives, aggressive marketing and clever yield management. Early in 2005, we embarked on a new, ambitious revenue-driving program that has continued to boost business volume in 2006 and this uplift continues.
In today's competitive hospitality market, the Rezidor Hotel group stands apart and ahead of other hotel brands with a Yes I Can! spirit of service. Our brands are our business and each of our unique brands has a distinct personality, appealing to a wide range of customers. Whether a guest is at a Radisson SAS, Park Inn, Country Inn or Regent hotel in Europe, Middle East or Africa, they experience a consistently high level of service.
Our people are key to success! Our innovative sales and marketing teams work to find the right customers and create tactical campaigns to increase customer loyalty. The Rezidor e-commerce department has grown by leaps and bounds in the past years and we're using the Internet innovatively to reach out to our customers and increase revenue.
The Corporate Communication, Investor Relations & PR team keeps all our stakeholders well-informed regarding company development, our brands, properties and services - and is finding new avenues to focus on since Rezidor became a publicly listed company.
At Rezidor, we clearly define our brand values and offer an excellent portfolio of dynamic brands, coupled with excellent people striving to generate maximum revenue and profits for our hotels.